Standards Over Circumstances
YOUR TRAINING AND NUTRITION BUILT AROUND YOUR LIFE WITH A COACH INVESTED IN YOU SO YOU HOLD YOUR STANDARDS OVER CIRCUMSTANCE
coaching built your life
What changes when the plan fits your life
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"From training, to diet, to supplementation to daily habits- we worked on everything and with communication and patience, we got to a point where he was happy with the effectiveness, and I was happy with my routine to include it."
— K.E..
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"I feel like what I see in the mirror is what I feel like inside now and that’s huge. Not to mention, seeing the muscle gains feels great! Especially right after a workout, I feel like I look so muscular now and I love it."
—N.S.
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—D.T
You Know what to do? You've known for a while.
The problem isn't information. You've read the articles. Tried the programs. You know what a macro is, what progressive overload means, what a good week looks like.
But somewhere between the end of your shift and the start of the next one, it doesn't happen
You tell yourself it's because you're busy. And you are. The schedule is real. The fatigue is real. The weight of being the person everyone depends on is real.
But underneath the busy, there's something that sounds like this:
"I know what to do. I just don't do it."
"I'll start when work calms down."
"What's wrong with me? I do this every time."
Nothing is wrong with you. The plan was wrong. It wasn't built for your life.
More Client transformations
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" He is so informative, understanding, compassionate and truly wants to see and help you succeed. He listens when I’m struggling, pays attention to even the smallest details that have a huge impact (monthly cycle, stress, cravings, etc) to keep me on the road to success"
—K.T.
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" have been able to reach new levels of performance and pain I didnt know was possible. I'm in the best shape of my life and now I cant go out without a dude saying how good I look. "
—R.J.
THIS IS BUILT FOR YOUR LIFE.
NOT THE IDEAL VERSION OF IT.
Coaching adapts. A program can't respond when your life shifts — a coach can. Everything we build around you moves with you.
01
Full Intake AssessmentFind out what's in your way before we coach you to your highest potential.
02
Training PlanAdaptable to your real schedule and what you have to work with. It evolves with you.
03
NutritionNutritional guidance that helps you build a toolbox that can withstand real life.
04
Weekly Check-insYour program is adjusted so you can keep working even when life shifts.
05
Direct Coach Access24/7 access to your coach for whenever you have questions or need extra guidance.
06
Community + ResourcesAccess the IMA community, tools, and resources to stay on track.
FROM THE PEOPLE WHO'VE BEEN THROUGH IT
RESULTS FROM PEOPLE WHO
STOPPED STARTING OVER.
With no doubt, his guidance has been paramount to my success. I am reaching my goals in every way with guidance and effort.
Raul has been helpful in both correcting my form, finding exercises that work best for me, and keeping better track of my macros with dieting.
Beyond the physical transformation, Raul has completely changed my relationship with nutrition and progress. He has taught me how to enjoy life events without restriction, but with thoughtful modifications that allow me to stay consistent while still living my life.
What also stands out is how invested he is in the process. He provides structure, accountability, and clear guidance every step of the way — which made it easier to trust the process and stay consistent.
Not only am I transforming my physique, but I'm building confidence and discipline that carries into every part of my life. I'm incredibly grateful.
Coaching has impacted my life through constant support and care. He made this lifestyle and the transition easy by mapping out everything for me.
This is what rebuilding with IMa looks like.
You will see exactly how you've been running high effort everywhere and how it was different from how your high effort was put into your health. We made sure they connect properly.
YOU STOP GUESSING.
M
Map
You get clarity on what's actually been in the way. Not the version you've been telling yourself. The real one.
YOU STOP BLAMING YOURSELF.
O
Orient
R
Refine
The plan doesn't collapse when life gets hard. Every disruption becomes information, not a reason to write off the week
You start falling off.
I
Iterate
Every cycle builds on the last. Your actions start matching who you say you are, not just in the gym
You become someone who follows through
THE COACHES BEHIND IRON MADE ATHLETICS
Raul Astorga
Co-Owner and Coach of Iron Made Athletics
He grew up in Colorado. Section 8 housing. Scarcity was the baseline, not a phase.
At 18, he walked into a gym with no real foundation and figured it out the hard way. The mistakes came first. The understanding came after. That process taught him something that had nothing to do with fitness — real life works the same way. You don't build by avoiding the hard parts. You build by understanding them.
What started as wanting to feel comfortable in his own body became something larger. The work you put into developing physically gives back in ways that extend far beyond the gym. Health. Longevity. A reduced risk of the things that take people out early. When you unlock that level of effort, it keeps returning to you.
Eight years in behavioral health reinforced what the gym had already shown him: understanding what's actually happening comes before anything else.
Zadok Ladegard
Grew up in survival mode. Raised in poverty, moving when rent ran out, watching addiction take the people closest to him. The world didn't wait for him to be ready. So he stopped waiting.
He became the first person in two generations of his family without a criminal record or addiction. Not because conditions were ideal. Because he decided they didn't get to define him.
He found fitness early. Wrestling, running, lifting — the harder he worked, the more himself he felt. Served in the Marines. Worked in healthcare, labor, customer service. Nothing fit until coaching.
He knows what it costs to give everything to the world and leave nothing for yourself
Co-Owner and Coach of Iron Made Athletics
IF YOU'VE MADE IT
THIS FAR, YOU
ALREADY KNOW.
You have the drive. You show it everywhere else. The only thing missing is a plan built for your real life — not the version you're waiting for.
WORK WITH US